Brain science has made tremendous progress in understanding human behavior. It gives deeper insights into many things happening within human mind. Such advancement can be used to advance the human potential, and tackle various social and psychological problems. One of the goals of UNITESERVE™ will be to review the advancement in brain science, develop theoretical models for understanding human behavior and social phenomena, and put them to constructive use to improve quality of human life. This will be done through services to business, academic and governmental organizations.